![]() What keeps mind maps relevant for marketing strategies when compared to the rest of the tools is how generally free the process is for different tasks and contexts.Ĭertain management tools face hurdles in trying to translate business aspects into some of the more rigid tools, such as value chain mapping or Porter’s 5 Forces. There’s already a litany of different tools and models that can help you develop a marketing strategy, from the 4 Ps to even McKinsey’s suite of organizational tools. Whether it’s a new product launch, an adjustment of your go-to-market strategy, or just a release of new promotional material, a new marketing strategy is likely a task that commercial business managers and leaders will face. One of the most common ways you’ll see a mind map in a work setting is often in the commercial departments, such as sales and marketing. We’ve outlined a few common business cases below to give some mind map examples as well as better showcase the power that a simple method of organized thinking like this can be powerful in different settings. Even concepts that might be operating within the same industry can have vastly different mind maps depending on how you frame the exercise. While we’ve attempted (to the best of our abilities) to describe the process of developing a mind map, it’s often much better illustrated when applied to actual scenarios. This means that you can start off with one central idea but end up with several key topics that have their own branching ideas attached to them. Additionally, having each new idea mapped out visually can help you keep track of ideas already put forward, as well as develop a narrative that you and/or your team might be leaning towards.įurther applications of mind maps include the identification of other key concepts that are integral to whatever goal or context you are using the mind map. The thinking with this tool is that our brains work off of association in that, ideas are often unleashed through other related concepts that can motivate thinking. The central topic or concept would lay the foundation for other related concepts that it is connected to, visualized via connected “ branches” or lines. ![]() Mind maps, which some would classify as falling under “ radiant thinking” is a collection of ideas and concepts that surround a central topic, presented in a visual form. The concept of a mind map actually started way back in Greek times, when the great philosopher Porphyry of Tyros was looking for a structure in which to organize Aristotle's many different teachings and musings. To those who are unfamiliar with what mind maps are, you might be surprised to know that the concept isn’t necessarily a new one nor is it something that was created for business management in general. ![]()
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